Segmentation Analytics with SAS Viya

1st Edition

An Approach to Clustering and Visualization

Randall S. Collica
eISBN-13: 9781951684075

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Better understand your customers using segmentation analytics in SAS Viya!

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualizationdemonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memory
platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

Additional resources for this book can be found by accessing the link below.

Sold By SAS Institute
ISBNs 9781951684051, 9781951684068, 9781952363061, 9781951684075
Publish Year 2021
Language English
Number of Pages 136
Edition 1st